Customer Satisfaction Surveys

Customer satisfaction has always been critical to the business success, even more so during the last several years with the proliferation of the Internet. Customers like never before are empowered to make informed decisions about purchases. Every marketer knows that satisfied customer will tell about the company to 3 people, while unsatisfied customer will relay his or her experiences to 10 other people.

Take this dynamic into the Internet context, with its forums, message boards, and customer reviews – and this gap increases by magnitude. Unprecedented consumer power puts tremendous pressure on modern business to deliver extra levels of customer satisfaction, customization, and individual approach.

How to improve customer satisfaction?

The first step is to improving customer perception of your product or service is to measure it. You can’t manage what you can’t measure – so the saying goes. Traditionally, customer satisfaction surveys have been one of the most effective ways to learn about customers’ experiences with the company because they are direct, understandable, and show company’s appreciation of their customers’ business.

Online customer satisfaction surveys are a step forward for the time-tested idea. When bundled with universal accessibility of the Internet, online surveys by Key Survey deliver several distinct benefits, not available with traditional offline survey methods.

• Less costs. All servers, software, internet connectivity, and support personnel are responsibility of Key Survey. Your only expense is the modest yearly fee.
• Comprehensive survey design options. Key Survey's feature list of available question types, distribution, and reporting options is probably the longest on the market.
• Instant gratification. Within ten minutes from registering for a free trial, you can design the survey, email it to your customers, and start collecting feedback.
• Seamless integration. Feel free to export the survey results to Excel, PDF, SPSS, CSV or feed the data directly to your company’s database via API.

Get started with Key Survey >>