Solutions overview

Customer surveys

In any organization, customer retention strongly depends upon the customer service. The better you interact, the more customers you manage to keep. However, every time you fail to meet a customer's expectations, you lose business. With Key Survey you can launch customer surveys to figure out what to fix and how to fix it in order to meet your customers’ expectations.

Key Survey will let you know what you do well and how you can improve. As a result, you can make instantaneous decisions that keep your customers coming back for more.

Supported Survey Types

You can create any type of survey using this online survey software. When your goal is to learn more about your customers, their needs, attitudes, and your product perception, there are certain types of surveys that that you will find useful:

• Customer surveys
• Customer service surveys
• Customer satisfaction surveys

Survey Design Tips

When designing and using these types of surveys there are several points to keep in mind:

1. Treat surveys as a part of customer experience.
   Make sure the survey is customized in line with your brand identity. Use corporate headers and footers, colors, and font to your advantage.
2. Ask the same question only once.
   Avoid asking a question that the customer has directly or indirectly answered. For example, asking the type of product they bought right after the purchase may only angry the customer – you already should have this information.
3. Keep it short and to the point.
   If possible avoid multiple-page surveys. Always strive to put no more than 5 questions on a single page.
4. Use open-ended questions.
   The goal of your customer survey is to establish a communication feedback channel, not just to have the customer answer your questions. Let him or her know you care by allowing direct unmediated feedback.

Salesforce.com Integration

You can now fully integrate your surveys with all of your salesforce.com data. With our enterprise-level software, you can survey your existing leads or contacts, capture new leads, track support cases, and much more. You can also create any custom object in salesforce.com to store and capture your most important data.

The integration procedure is extremely flexible yet straightforward. You just create a survey, select a salesforce.com object to integrate with, map questions (form fields) to specific salesforce.com object fields, and you'll get a link that you can distribute via salesforce.com or embed into your website.

Get started with Key Survey >>